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Marketing > Branding

Browse through our extensive list of free Branding magazines, white papers, downloads and podcasts to find the titles that best match your skills; Simply complete the application form and submit it. All are absolutely free to professionals who qualify.

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Voice of the Customer: The New Digital Frontier As more customer interactions become digital, marketers have a never-before-seen opportunity..
Not So Satisfried: Understanding Why Burger King's New Satisfries Underwhelm Consumers In September 2013, Burger King announced the release..
7 Ways the Mobile Consumer Changes Everything Shopper's mobile use in research and buying is exploding. It's no longer enough to think of..
How Shopper Conversations Change With The Seasons Bazzarvoice analyzed over 100,000 pieces of feedback across North America, Europe, Asia,..
Motivate and Reward Your Customer, Employee and Blogger Advocates Thanking advocates for their efforts is an important component to Advocate..
The Definitive Guide to Employee Advocate Marketing A seven step guide and checklist to ensure success...
Power Brand Advocates to be Content Creators By powering brand advocates to create and share content and opportunities, companies can get..
The B2B Marketer's Guide To Cross-Marketing Product Lines Get this comprehensive guide to cross-marketing product lines and learn how to..
Can You Buy Back Brand Equity? Target's response to the credit card breach had some initial success, but more still needs to be done to..
Translation Proxy: A New Option for Managing Multilingual Websites Take the pain out of managing global websites...
How B2B Marketers Can Identify And Engage The Most Likely Buyers Get the "Marketer's Guide To Prioritizing Leads" and learn how to focus..
A B2B Marketer's Guide To Growing and Nurturing An Untapped Customer Base Discover, nurture and grow your untapped customer base with this..
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition--Free Sample Chapter ..
Wiley's Brand Marketing Book Bundle -- A Free 141 Page Sampler A diverse collection of Branding tips, tricks, and insights from some of..
A Brand-Builder's Guide to the Universe 17 Ways to Build a Great Brand Today...
BMC Strengthens its Market Position with the Introduction of BMC Atrium CMDB 2.0 Enterprise Management Associates (EMA) explains how..
Increase Revenues and Protect Brands with Email Reputation Management This white paper is an outstanding resource for marketing, brand..
Introduction of BMC Atrium CMDB 2.0 Enterprise Management Associates (EMA's) efficient and high-level informational review offers insight..
Your Best Advocates Already Work for You Learn how leading companies are powering employee advocates to reach new audiences...
How Superbrands Breed Superfans Discover 6 best practices for 10X greater fan growth...
Multilingual Marketing Content: Growing International Business with Global Content Value Chains This research report describes proven..
Next Generation Healthcare Marketing Achieve digital success across the healthcare spectrum...
When Brands Respond: How Brand-Consumer Conversations Improve Business Responsiveness is one of the most important dimensions of both human..
Online Community Strategy Guide The guide provides a framework to help you successfully plan and execute your Business Online Community,..
What's in a Name? The right business name will make you stand out from your competition, help brand your company, and steer potential..
Developing Brand Identity Collateral Creating a consistent style across your collateral is critical to building a brand identity that allows..
 


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