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Evolving From Campaigns to Customer Experiences: The Next Generation of Digital Marketing In this white paper you'll learn 6 steps to help..
Best Practices for a Lead Management Strategy Six steps to figuring out the best process for your organization..
5 Steps to Reinventing Your Campaigns Using Data Digital channels have empowered consumers and fundamentally changed the way they interact..
Milestone CMO Compensation Report From CMO Council Want to know what chief marketers are earning worldwide? Looking to see how you stack up..
B2B Marketers: Your Best Prospects are Calling. Are You Ready? Learn how to drive high intent leads to boost ROI...
The Quick Guide to Conversation Analytics Traditional call tracking tells you what happens before the phone rings. Conversation Analytics..
Increasing Marketing ROI with Call Intelligence Learn 3 ways you can start using call intelligence to drive greater marketing ROI...
The Advocate Marketing Playbook Provides marketers with a blueprint from which to build and manage a successful advocate marketing program;..
The Definitive Guide to Marketing Metrics and Marketing Analytics Shows marketing professionals how to talk the talk of C-level executives..
Forrester Report: Benchmark B2B Social Marketing Efforts B2B marketers have embraced social and are generally happy with social’s..
The B2B Marketer's Field Guide To Customer Engagement Leverage customer engagement and advocacy to drive brand, demand and profitable growth...
How Marketing Automation Impacts Your Business We asked 500 marketers how they planned, implemented and analyzed their multi-channel..
BIA Kelsey Report: Why Basic Call Tracking Fails the Local Marketer This report explores the opportunity of Pay-Per-Call marketing and how..
14 Critical Metrics We Extracted from Phone Calls in Q1 Learn how you can use this data to improve your sales team today...
How to Converge Media Three steps to bring together paid, owned, and earned media...
21 Pointers to Sharpen Your Website Learn how to ditch the dull and make your website seriously sharp...
The Plan to Grow Your Business with Effective Online Marketing Learn how to put the power of inbound and content marketing to work...
10 Metrics for 2013 Marketing Success With this guide, you'll learn which specific metrics you should be measuring in Search, Social, Email,..
BlogNotions Marketers Newsletter: Monthly eNewsletter Featuring Blogs from Industry Experts Receive the BlogNotions monthly email series and..
Mastering New Challenges in Text Analytics Learn how text analytics can help your organization gain significant, measurable benefits from..
Google Website Optimizer Essential Training - Free Video Training Tutorials In Google Website Optimizer Essential Training, David Booth..
Your Reputation Holds the Key to Deliverability Are your sending practices stopping your emails from getting through?..
The Customer-Centric World Means 'The End' for Traditional Advertising and Marketing Learn the four key strategies critical for customer..
2012 Executive Guide to Marketing Personnel - Free Excerpt In this groundbreaking guide, MarketingSherpa has culled the insights from more..
10 Really Good Reasons To Use Predictive Analytics Here are 10 really good reasons predictive analytics can help your business...
Innovative Marketing Strategies in the Retail Finance Industry Learn Five Key Best Practices in Multi-Channel Inbound Marketing...
When ROI Matters Most, Discover New Marketing Technologies for Displaying Physical Products at Trade Shows Doing more with less, a must read..
The Guerrilla Marketer's Guide to Understanding Online Marketing Tools This white paper explains and evaluates a variety of online marketing..
Marketing Management In A Web 2.0 World A collection of online marketing best practices...
2012 eCommerce Industry Recap The surprising facts you need to know for your 2013 website strategy...
Mobile, Webmail, Desktop: Where Are We Viewing Email Now? Do you know how your customers are reading your email?..
Social Media, Content and Marketing Tools of the Trade for 2011 Discover new ways to improve your social media productivity!..
BizBash Helps professionals like you stay on the cutting edge creatively and professionally...
Smart Marketing: Marketing Fundamentals During the Recovery Learn valuable lessons on how to fine tune your internet marketing and..
2013 Mobile Sophistication and Strategy Study Mobile is a commercial platform that's outpacing any historical adoption curve. Marketing..
Are You Delivering the Right Messages? Maximize revenue by sending targeted promotions to customers based on events that are important to..
Global Email Deliverability Benchmark Report Nearly 1 in 4 Opt-in Emails never reach the intended inbox...
Why Advertising Through Real-Time Bidding Needs a New Buying Model Read how evolving the buying model to focus on value over cost can drive..
The Sender Reputation Report Do you know the key factors that impact email deliverability?..
How to Use Measurement to Manage Your Industrial/Manufacturing Website as an Effective Sales Channel As an Industrial/Manufacturing..
Forbes.com: Real ROI with Social Infrastructure Find out how Forbes.com was able to unify login options, reach social users, and encourage..
Locating Businesses Most Likely to Puchase Server Virtualization Solutions Technology solution marketers generate higher response rates and..
9 Questions Medical Marketers Should Ask About Call Tracking The healthcare industry depends on phone calls more than any other industry...
The Impact of Business Intelligence on Financial Planning, Budgeting, and Forecasting: Aiding Insight and Confidence In Aberdeen's Financial..
The Planner -- A Free Strategic Workbook for Growing Your Business with Effective Online Marketing The Planner is the most comprehensive..
CMO Perspectives on Email Deliverability Prosper from CMO insights on email deliverability...
Giving Proper Credit: Data-Driven Digital Marketing & Attribution What is attribution management, and why does it matter for your marketing?..
Call Tracking: Measuring Campaign Effectiveness the Old Fashioned Way How marketers now use call tracking and monitoring to generate..
The Time-Saver Power Point Template: Quick and Easy Website Analysis Various professionals working for an ebusiness need to take on website..
Six Things To Know About Real-Time Display Advertising Discover why an integrated approach to targeting across the entire purchase funnel is..
WebinarReady™: A Step-by-Step Guide to Hosting Successful Webinars Like any good performance, the live webinar should capture attention..
New Marketing Technologies Drive Revenue for Network and Telecom Product Companies Marketers build emotional connections between complex..
Marketing Wisdom for 2012 Real-life stories of success and lessons learned from the MarketingSherpa community...
Making Connections: Understand Your Best Customers to Maximize Results Build better business results and achieve greater return by..
3 Must-Do Strategies for Building a Customer-Centric Business The marketing landscape is changing before our eyes. New entrants, empowered..
Marketing in a Downturn: Recession-Proof Strategies for Smart Marketers In today's economy, how do we effectively use today's marketing..
Meatball Sundae Marketing Research Kit - Includes a Free $8.50 Book Summary Download this kit to learn everything you need to know about..
Decision Management Solutions: Three Steps to Put Predictive Analytics to Work Learn how to operationalize analytics for high return...
Displaying your Physical Products and Delivering a Compelling Customer Trade Show Experience Learn how Marketers use Interactive Product..
2014 Gartner Magic Quadrant for CRM Lead Management The Gartner Magic Quadrant report highlights Marketo for its lead management..
Accelerating Customer Journeys: Using Contextual Experiences to Convert Unknown Consumers to Advocates This paper explores how marketers can..
Marketech 2009/2010 -- The Guide to Emerging Marketing Technology and Social Media In 2007, MarketingSavant wrote the “MarkeTech..
QEDbaton B2B Marketing Technology Spend Report 2014 To stay ahead in the marketing arena, you need to know what technologies your..
Key Considerations in Selecting a User Management Platform Solution The key to online success today lies in the virtuous circle of acquiring..
2014 Janrain US Consumer Research: Social Login and Personalization In October 2013, Janrain commissioned Blue Research to assess consumer..
From Information to Insights: Understanding Big Data Online Never before have digital marketers been blessed with such immense quantities of..
Definitive Guide to User Management This guide explores effective user management strategies and walks through best practices and case..
The Next Generation of Social Innovation When used effectively, social technologies can become the center of an integrated marketing..
 


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